Finding the right people to work with is always a difficult thing for me and has been for the last 5 seasons. In that time I have progressed to being wide eyed and naive to wide eyed and less naive. Anyway, the fact is that I cannot grow this brand to where it needs to be without some very special help. I have been searching for a couple of years now but just couldn't get comfortable.
2012, however has seen the appointment of a PR Agency, Fearnhurst PR owned by one of my favourite people Samantha Fearn. This is the first time any of my collections has had PR support. Maybe thats why I'm still a bit of a secret?!
The second piece of the team is also now in place in the shape of Atelier 36, who are a strategic fashion consultancy whose marketing prowess is the reason there is much anticipation and excitement within the brand.
Only 2 more pieces before the puzzle is complete....
