So this season I have decided not to do London and not to do Paris either. London is not a surprise because I have only done London once, for my AW10. Paris was another matter. It was hard decision not to go to Paris. In fact I have a ticket but since I am not exhibiting, there is very little point in going over.
Anyway, I must confess to feeling a bit left out during London. I have just completed what I consider to be my best work to date but its like being all dressed up with nowhere to go. I have taken the opportunity to sample some of the atmosphere of LFW which lead me today to Somerset House. I stood and watched the Mark Fast show on the big screen but I mostly just stood and watched the scale and majesty that is the on-schedule LFW. It was a kind of wake up call, which I need every so often as I tend to work in a bubble.
I think my SS12 is a hell of an achievement and I am proud of it, but today, I realised my place in the scheme of things, fashion and I must push harder to be better. I think people will be surprised by my SS12 for many reasons but I think they will be shocked by what I will present for AW12. You have been warned.....